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MAS KARGO Animal Hotel Identity. The identity was inspired by a typical hotel room doorknob sign. Only, instead of a plain circular opening, the print of a Malaysia tiger paw was incorporated into the design. Through a combination of visually iconic graphic elements, the MAS Kargo Animal Hotel identity communicates the nature of the 6-star establishments, service luxurious, friendly and devoted. Created while at Arc / Leo Burnett, Malaysia.